Organic search engine optimization is often seen as complicated, confusing, and complex. While SEO overall can be a complicated process, basic on-page SEO tactics have remained fairly simple and straightforward. Since our goal is to make SEO as simple as possible, without being convoluted, we outlined the top 7 basic on page SEO tactics below.
Keyword Research – Don’t begin anything without beginning with the basic keyword research. Understand who will be looking for your dealership, where they will be coming from, what keywords they will likely be using, and what profit centers will be most important to them.
Keywords in Title Tags – Title tags have continued to be an important ranking variable for Google and other search engines. As such, featuring keywords prominently in the title should not be ignored. Keywords can also help describe the page since they are visible from the SERPs themselves, as well as visible to users on your website. For example, a look at one Boston used car dealer website and you’ll easily find what the dealer provides, and what areas they serve, as they are displayed prominently at the top.
Keyword-Rich URLs – The URL of a webpage is all too often ignored. Like the title tag, a URL is a heavily weighted on-page SEO component as it helps Google understand the content of the Web page. On a page for a Used Car Dealer Chicago, the page includes the term ‘used cars’ in the URL, helping to describe the content of the page.
H1 Header Keyword – An important area used for keywords is in a H1 header. This tag usually makes the text bold and is helpful when it features a keyword or phrase prominently. It also helps breakup content and makes it easier to read. As seen for a used cars Birmingham dealer, the H1 can be an important area for keyword targeting.
Keywords Within Page Content – The expression that ‘content is king’ holds true today when it comes to SEO. Without content, search engines struggle to understand what your webpage is really about. Without content, users will likewise struggle to find value from your site. This is why the Chapman Auto Columbia PA has provided ample content to educate users on the products and services they offer.
Meta Description – OK, so meta descriptions are generally regarded by most SEOs as having little effect on rankings, especially when it comes to Google’s algorithm. That being said, the meta description should still play an important role in your content strategy. After all, it is the description that users can see and read from the SERPs, helping to influence click-through from a search result page to your website. For example, Connecticut Honda dealers’ meta description may not be visible from their web page, but it does accurately describe the page and encourages searchers to click when looking at the website’s listing from a search engine.
Inner page linking – Just as inbound links have an effect on SEO, the way in which your Web pages link to one another internally is also important. Honda Pittsburgh for example includes links from its home page to finance, used cars, and service pages using relevant anchor text, thus helping to describe those pages and to get those inner pages crawled more easily by search engines.
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For more advanced SEO tips, keep reading Top Dealer SEO.
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This post was written by...
David Lux – who has written 84 posts on Automotive SEO. David is the Content Manager at TK Carsites and spends copious hours devouring content concerning autos, SEO, and social media. You can follow him on Twitter: @autocontent
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