Each year, SES San Jose attendees get a rare treat in the form of a party called the Google Dance hosted by Google at the company’s Mountain View headquarters. This year the party seems to be bigger, lounder, and even more outrageous than the year before, giving search marketers the opportunity to have a drink and play Guitar Hero with the Googlers themselves.
However, the Google Dance is a term not know to many marketers, and even fewer car dealers. When Google updates its index of included web pages on a monthly basis, some pages are added, while old ones that no longer exist may be removed. This indexing also may include changes to the algorithm which further changes how websites might be ranked.
Although many don’t even see evidence of this process taking place, many become frustrated when their high ranking site suddenly gets bumped lower in the rankings, or perhaps vice versa. This change in the index has become known as the Google Dance.
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