With social media, blogging, and the multitude of ways to promote your content, storytelling is increasingly important to highlight your company and differentiate yourself. Within networks, stories are the critical units of communication, and it’s exactly what could set one car dealer apart from another.
Stories, says Gary Stein of Ammo Marketing, shape behavior, and can have a profound affect on what consumers choose to buy. When shopping for a car, there are more choices than ever when it comes to makes, models, as well as dealerships. Having a compelling story may seem minuscule, but could speak volumes online and even offline.
Looking at New Mexico Chevrolet dealers, there’s a story that’s told right from the home page. Unlike other dealers in the area, this particular dealer has been in business since 1908! The long history of the dealership is a powerful story that may resonate with many car shoppers. The dealer also tells a story of how cars at the turn of the century had a top speed of only 15 mph, which is a far cry from the powerful Chevrolet’s of today.
Telling a story, whether it be where the dealership came from, or what its purpose or vision is, can be a powerful and emotional hook for potential consumers that simply shouldn’t be ignored, especially as consumers have more options than ever before.
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More on car dealer branding at Top Dealer SEO.
