As mentioned previously, Richard Jalichandra from Technorati had promised to release valuable data concerning the blogosphere. The “State of the Blogosphere” report has finally been released this afternoon, and over the next five days, additional data will be released from Technorati to provide insight into who’s active in the blogosphere.
This study has been published each year since 2004. This year Technorati will delve deeper, beyond the numbers to offer valuable insights and analysis. The analysis should include information on the role blogging plays in the lives of bloggers; tools, time and resources used for their blogs; and how blogging has impacted them personally, professionally and financially.
Blogs have been a global phenomenon that has penetrating the mainstream. The new data from Technorati will provide greater insights into the size and influence of the blogosphere, and shows how websites such as TechCrunch and other blogs have grown to take on characteristics of mainstream websites.
The Active Blososphere as defined by Technorati, is the ecosystem of interconnected communities of bloggers and readers at the convergence of journalism and conversation.
Check out the data over the next few days to find additional insights into what’s happening in the world of blogging.
Monday: Overview, and Who are the Bloggers?
Tuesday: The What and Why of Blogging
Wednesday: The How of Blogging
Thursday: Blogging for profit
Friday: Brands in the blogosphere
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More online marketing data can be found here.
