The second keynote at BlogWorld was provided by Chris Alden and Anil Dash from Six Apart. Six Apart’s presence was huge as the conference, not only because they were a gold sponsor of the event, but because much of the audience uses Six Apart products, which include TypePad, Movable Type, and Vox, while some of the speakers also seemed to be Six Apart evangelists.
The two founders of Six Apart, Ben and Mena Trott, were actually born six days apart, hence the company’s name.
Alden and Dash stressed the ease at which it was to publish online these days. With current technology, almost anyone can develop a blog. It was just a few years ago that this opportunity was far more difficult, and required a substantial technical and financial commitment.
The ease of starting and maintaining a blog has fostered a unique environment on the Web, where anyone can have a voice. From huge corporations beginning a business blog, to the average person who wants to discuss issues that matter to them, to traditional media folks making the transition to the Web via a blog, the blogosphere is always changing, and with it comes a growing influence that bloggers can possess.
Both Alden and Dash posed the question to bloggers: where do you think blogging 2.0 should go? Regardless of any one answer, I’m sure Six Apart will continue to develop the products and services that will be at the forefront of blogging, wherever the direction of blogging 2.0 is heading.
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