One of the most exciting parts of working in the field of search engine optimization is that search is constantly changing, and there are always new tools, tactics, and developments to keep abreast of. Among the latest of these changes is Google’s new SearchWiki product. In a nutshell, SearchWiki lets users customize their personal search queries by giving them the ability either promote sites they like and find valuable, or remove sites that they don’t find particularly useful or relevant.
This is a big change to how users interact with Google results. Although this product is for personal use only, and does not impact global rankings, the notion that SearchWiki will someday be used to influence rankings is not completely outside the realm of possibility. As such, plenty of search marketers have voiced concern about the impact this will have on SEO campaigns.
Google and the other engines have introduced plenty of changes over the years that have been perceived to dramatically affect SEO’s, such as the infamous Florida update. Despite all of these changes, including SearchWiki, the foundation of SEO has remained relatively stable.
Websites still need to have optimal accessibility for spiders, they still need to have pages that are geared towards important keywords that searchers will be using, they still need quality content that will provide users with value, and inbound links still are used as indicators of what other people, and other websites, think about your website. These are all ranking factors that have remained relatively constant in the ever-changing world of SEO. Because these factors have managed to stick around and maintain their weight on rankings, it’s important that they shouldn’t be overlooked amid new buzz-worthy tactics. Although new tactics, tools, and methodologies will continue to transform SEO and related Internet marketing disciplines, it’s crucial not to overlook the simple things.
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