(Photo credit: Aray Chen)
We have been extremely pleased by the Google Penguin update so far. It has shown to be exceptionally productive for us, allowing our principles of quality over quantity to shine and helping our clients to rise to the top based as much on their competitors falling as with actions on our part in the last month.
There is, apparently, a negative that can be associated with the update. In this case study below, one site was tanked based upon the efforts of a negative SEO campaign. The results have not been independently confirmed, but they are in line with what we believe is the reality, that Google will penalize sites that appear to be over-optimizing even if it’s not them doing the work. Negative SEO may be a reality in the automotive industry as we are localized just like the case study.
Kudos to Tasty Placement for putting this together as well for having one of the best names we’ve seen in the search marketing arena.
If you have any concerns or believe that your site rankings have been attacked, please let us know. We’ll see if there is any remedy.
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This post was written by...
JD Rucker – who has written 22 posts on Automotive SEO. +JD Rucker is President of Hasai, Inc, a Social Media Firm, Director of New Media for KPA, an Automotive SEO firm, and Editor at Soshable, a Social Media Marketing Blog. Find him on Twitter, Facebook, and Google+.
