There’s a certain challenge when it comes to SEO that makes it challenging for vendors to do it right. Normally, there’s a period of time required to achieve results, making it necessary for car dealers to be patient when judging the efforts of their search engine optimization partners. For this reason, KPA has always used contracts as a commitment by both our company and the dealership to see the efforts through to the end and make a real impact on traffic, leads, and sales.
When we were selected to participate as the chosen SEO partner for Dealers United in April, there was a certain level of trepidation surrounding it. We had never done a month-to-month deal for SEO and we’ve had challenges in the past communicating to dealers that it’s not like PPC. With pay-per-click, you pay your money and it turns on. You stop paying and it turns off. With SEO, you pay your money and it takes time for the results to appear, but conversely the effects can also last well-beyond the final payment made by a dealer to their SEO partner.
I’ve always looked at it as the difference between renting a home and buying a home.
We were pleased to find that the automotive industry has really started understanding the time requirements for SEO. Since April, our retention rate for Dealers United SEO clients has been incredible, far beyond what we would have anticipated. They were savvy (as the majority of Dealers United dealers are) and have given us the time necessary to make it happen. Now, they’re getting the amazing results.
The SEO deal, which Dealers United is running for the rest of this week, is similar in that it includes SEO, is a month-to-month investment, and requires some patience. In many ways, this deal is much better than the initial SEO deal because it empowers us to use the full scope of the KPA Connect platform which was designed specifically with search and social in mind combined with best practices for lead-generation.
If you are not absolutely ecstatic with your current website, you should strongly consider taking advantage of the Dealers United website deal for August. KPA has never and will never be able to offer anything like again – building websites and optimizing them on a month-to-month agreement is something that only Dealers United’s clout can deliver. We’re extremely excited about the new clients we’ve been able to get and we’re pumped to see who takes advantage of the deal during this, the final week.