Car dealers are in a good position. The industry is one that, because of the localization of the searches, does not require a tremendous amount of SEO that other nationwide distribution industries need. It’s not that the SEO is easier; in many ways automotive is the most challenging form of SEO out there because of the competition level on a local scale. It’s just that nobody needed to be so aggressive that they were heavily penalized by the Google Penguin update.
That’s not to say that some weren’t hurt. Many were. I know because I saw many of our rankings go up as a result of the update, which means that some dealers were dropping. This graphic looks at the basic keys of dealing in the next generation of Google optimization. Don’t fear the penguin. Embrace it.
Click to enlarge.
- SEO Crisis Management for Websites Affected by Google Penguin (soshable.com)
- The Three Keys to Automotive SEO Under Penguin (topdealerseo.com)