Having your business rank at the top of the SERPs for ‘Local Used Cars’ may prove to be more competitive than you may have realized in the beginning, and Penguin could have made it even more difficult for you. Paid search ads are the best way to stay at the top of the organic listings when Google rolls out a major algo change.
They don’t count for or against the SEO you are doing to improve your site and you can send traffic to any relevant page you’ve created. AdWords was uniquely designed to be a self-serve system from the beginning. It can be as high or low maintenance as you need it to be. You can set any minimum spend that fits your budget and choose any keywords you want to appear for (like ‘car’ if you want to test that keyword’s potential, although it is not recommended going after such vague short tail keywords).
For many SEOs, paid search is untouched territory and they like to keep it that way. But really – paid search can make or break your business. So how do you go about utilizing it to its full potential?
Simply Business understands that not all businesses have experience in PPC, so they have partnered with a paid search agency to shine some light on how to start your own AdWords advertising campaign and relieve some of the tension that surrounds it.
Click on graphic to see hand-picked industry information, like how to calculate your max bid or what different match types mean to paid search.