You’ve likely seen sitelinks before. In Google, sitelinks are shown below the first search result to help users navigate from the SERPs to inner pages. Google decides when these sitelinks should be included with your website listing and adds them when they believe it will be more useful for users. In most cases, sitelinks are attributed to large or complex websites. Sitelinks are beneficial as they give websites the ability to show off content that may otherwise receive minimal attention.
More recently, you may be noticing some changes with how Google displays sitelinks. Sitelinks used to show only for the first search result, but have recently been expanded to show a single row of links below sites that previously did not have sitelinks. This includes website results that are not in the first position. This means that numerous websites on a results page can now benefit from sitelinks to inner pages.
As part of the sitelinks expansion, Google will include links in a one-line row, rather than the two-column sitelinks. Just like the standard two-column sitelinks, these new one-line rows are generated algorithmically based on expected benefit to users.
This is great news for plenty of car dealers and webmasters. If your website had previously been displayed without sitelinks, there’s now a greater possibility for your site to have them. This potentially means more visibility and traffic for your inner pages.
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