Many dealers have video content lying around and posting it online is one of the easiest and most cost efficient ways to increase the reach and views of that content. Naturally, YouTube is what we all think of when considering an outlet for publishing video content online. YouTube is free and it has extremely high amounts of traffic. But there are also other outlets below that you should be taking advantage of to maximize exposure and links to your website. Using analytics, you may discover which specific video outlet yields the best response.
Flickr – Flickr is known more as a photo sharing website, but fairly recently Flickr rolled out the ability to upload video content as well. Uploading videos is straightforward, and videos can be easily tagged, labeled, and even geotagged. Creating an account is quick and easy, and there are ample opportunities to network and get social.
Viddler – Viddler is a video sharing site that provides three ways to publish video content; for personal use, professional video publishing, and optimized for business. While many of the features are unnecessary, these provide a variety of options including creating a branded video player, removing ads around your videos, and including RSS feeds. If you want the ultimate flexibility when it comes to publishing your videos, check out Viddler.
Blip.TV – Blip.TV features massive amounts of traffic and also allows ad sharing. The site publishes independent shows and reaches over 22 million people. If you have a truly creative marketing team and top not notch video production capabilities, your video content could go viral with the help of Blip.TV.
Yahoo! Video – Like other search engines, Yahoo enables searches to find new video content. But unlike some search engines, Yahoo Video also enables users to upload their own videos. With community-driven ratings and other features, Yahoo Video, like YouTube, is also social and could provide that elusive viral exposure – just remember to give your video a clever title!
Truveo – Truveo is a video search engine owned by AOL. With an AOL account, users can upload videos and get them indexed into various search engines and get them in front of users that subscribe to videos via RSS. With the ability to submit an unlimited amount of video content, and the flexibility of tagging and bookmarking content, Truveo has become one of the most prominent sources for video content on the Web.
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For more on online video optimization check back soon.
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