From social networking sites like Facebook to social messaging utilities such as Twitter, information is now able to flow around the Web at a lighting fast pace, enabling users to exchange information with friends, people they trust, and just about anyone else in the world.
Andy Beal from Marketing Pilgrim, a leading resource for internet marketing news, provided an excellent presentation on Twitter and how to use it effectively for online marketing. His presentation, tilted “Avoid Being a Twit on Twitter,” covered the dos and don’ts when it comes to Twitter.
Twitter is a microblogging utility that allows users to get updates about what you’re doing, or perhaps what’s happening at your company. As Andy explained, the most important thing is to get your name right. Choosing a nickname or alias is not ideal for branding, so think carefully when setting up your profile. With many new Twitter users leaving the default background on their website, get creative and change the look and feel of your page to standout. Once you begin Tweeting, follow those users who are in your industry, employees, and perhaps important customers. The analogy that sums Twitter up is that it’s one big cocktail party: keep your eye on interesting conversations, but don’t expect to always be heard. Many people assume Twitter is used for talking about what mundane activities you’re currently doing, and many users do discuss the mundane, but you certainly don’t have to be one of them! Think outside the box, tweet exciting news, tweet from an event or conferences that you may be attending, and be informal and social most of the time without pushing too hard with your business objectives.
Another application that needless to say continues to generate plenty of buzz is Facebook. ACS’s Neil Patel explained how marketers can utilize the current king of social networking applications. One of the benefits to Facebook is the ease at which marketers can reach out to other marketers. In one of Neil’s examples, it was quick to find a Facebook Group already setup that featured SEO professionals in his local area that he can network with. Likewise, car dealers are able to setup groups or join groups of other dealers in their local area or state to keep current on what’s happening within their industry. In addition, Facebook fosters unique applications that third party developers build for the Facebook community. Some of these applications can be particularly useful for marketers, such as apps that list news or new blog posts right on your Facebook profile, alerting your friends, colleagues, and the community of your activities, much like Twitter.
As the Web gets more and more social, utilities and applications will continue to be strong places for marketers. Universal Search and viral marketing all reinforce the need for markets to add just resources to their marketing tool kits.
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