http://www.topdealerseo.com/deconstructing-your-seo/ Welcome to TopDealerSEO.com, Your Source For Automotive SEO and Car Dealer Search Marketing Tips Mon, 26 Jul 2010 09:48:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.topdealerseo.com/deconstructing-your-seo/comment-page-1/#comment-783 Scott Mon, 29 Dec 2008 16:08:41 +0000 http://www.topdealerseo.com/?p=215#comment-783 Going through the process of closely examining a website via a seo audit is a great way for in-house marketers to prioritize what steps should be taken with SEO execution. There are some templates online that serve as a checklist in auditing site structure, on-page strength, and off-page factors. The convergence of social media with search and the impact of the consumers voice (in the form of product reviews) can have a big impact on both unique content development and effective link building. At the end of the day, Information Architecture and URL structure can often prevent a site from ranking well, even in the presence of strong content & authority links. Site owners should keep a close eye on duplicate content, canonicalization, improper redirects, and odd URL strings. Going through the process of closely examining a website via a seo audit is a great way for in-house marketers to prioritize what steps should be taken with SEO execution. There are some templates online that serve as a checklist in auditing site structure, on-page strength, and off-page factors. The convergence of social media with search and the impact of the consumers voice (in the form of product reviews) can have a big impact on both unique content development and effective link building. At the end of the day, Information Architecture and URL structure can often prevent a site from ranking well, even in the presence of strong content & authority links. Site owners should keep a close eye on duplicate content, canonicalization, improper redirects, and odd URL strings.

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