Today is the first of many individual profiles we’ll be writing about here at Top Dealer SEO for specific car dealers and their marketing efforts. Practitioners of automotive SEO and car dealer marketing are more innovative than ever before and occasionally we’ll be highlighting specific dealers and their unique marketing tactics. After all, seeing creative online marketing tactics being implementing is always better than simply being told about them!
First up is a Boston Nissan dealer that has begun to strongly embrace social media. As we’ve discussed here on Top Dealer SEO in the past, video can play a monumental role in dealership marketing and specifically in SEO and online reputation management. This video from Marlboro Nissan shows just how easy it is to make an entertaining video, without high production costs and without simply rattling off specials. Show-off exciting new models or highlight the expertise of individual employees. This video also shows clever cross promotion which further shows the endless potential that lies within online video.
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