BlogWorld opened to a great start thanks to an insightful keynote by Technorati CEO Richard Jalichandra. In addition to commented on current data and trends in blogging, a subject matter that he and his company are perhaps experts, Jalichandra also hinted at future trends as well. He also used the opportunity at BlogWorld to announce that Technorati will be releasing data called the State the of Blogosphere beginning this Monday to highland the most current trends and what can be expected in the future.
Jalichandra at BlogWord08
The blogosphere as it stands today, as Jalichandra and others echoed, opens many opportunities for both publishers of blog and advertisers. Today, advertisers no longer dump their advertising dollars into one or two portals and just hope for the best. The Web gives readers the ability for limitless segmentation, making it important to advertisers to seek out those blogs and niches in order to find areas where they can communicate with their target audience.
While advertisers are looking to blogs and niche websites to move their advertising dollars to, many blogs are also expanding their focus. Blogs such as the Huffington Post and TechCrunch are becoming full fledged media companies, capturing a high volume of traffic from an important and influential demographic.
Bloggers are increasingly relevant to advertisers. Most bloggers are male, about two-thirds actually, and 50 percent of bloggers fall into the 18-34 age bracket — which is also the crucial age range for advertisers. Bloggers are usually highly educated and affluent when compared with the general population. In addition, one in four blogs have multiple writers.
As an expert in this subject, primarily for his unique role in having a unique overhead view of the blogosphere, Jalichandra did recommend posting and tagging frequently. Posting multiple posts a day consistently is the best way for bloggers to gain exposure for their content, especially with the help of such tools such as Technorati.
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