Several months back we pointed out that Google released a Search Engine Optimization Starter Guide. This guide introduced the basic yet necessary components to creating an SEO-friendly website and how to adhere to Google’s Webmaster Guidelines.
Following in Google’s footsteps, MSN’s Bing has just released a similar document called Bing: New Features Relevant to Webmasters. The guide focuses heavily on the unique features of MSN’s all-new search engine, but it too discusses the basic but necessary components that webmasters and web publishers should know about SEO.
So if Google already offers an awesome free guide on SEO, why does this new guide from Bing matter? Well, Microsoft has been promoting its new search engine heavily both online and offline in an attempt to acquire greater market share from search leaders Google and Yahoo. But even more importantly, Microsoft has just entered a long anticipated search partnership with Yahoo that will bring Bing’s search technology and listings to Yahoo properties. Once the partnership is officially implemented it will significantly expand the market share of Bing over night, and it will help Bing become a serious threat to Google’s dominance in search.
With all that is currently happening at Bing, and the sweeping changes that lie ahead, it’s worth getting acquainted with Bing if you haven’t already done so. Download the guide to Bing and if you haven’t already done so, check out the SEO Starter Guide from Google.
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Microsoft’s new Bing search engine appears to be on a roll. Find more coverage here.
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Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.