One of the most exciting programs at the LA Auto Show is the Los Angeles Design Challenge. This competition has become an important fixture of the show, and gives Southern California-based design studios a chance to flex their creative muscles.
Audi is one of many entrants in this competition, and they have used social media to give them the slight edge. Rather than simply running with their own creative direction, Audi has turned to Facebook and other outlets to gauge what direction their design should take.
This year’s Los Angeles Design Challenge revolves around communication and technology in the car as the theme is “YouthMobile 2030.” As such, communication tools are the focus of all the competing designs. It’s therefore no surprise that Audi prominently features social media messaging tools and mobile broadband within the car’s design.
The most exciting part of this competition is getting a glimpse into the future of automotive design. It’s doubtful that we’ll be seeing Audi’s eOra and eSpira concepts on the road anytime soon, but in 20 or 30 years it is certainly possible to see elements of these car’s design and technology in showrooms. In the meantime, check out the designs at the upcoming LA Auto Show or see more images below.
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As always read the latest in automotive social media on this blog.
