Anchor text and page title tags are among the most important aspects of onsite SEO. In many instances, SEOs and website owners tend to fumble around these fundamental SEO tactics. Let’s examine some of the requirements and mistakes of anchor text and title tag optimization.
First, it’s important to use plain language. The use of anchor text when linking to another page, and when creating title tags, should describe page content in a natural way. Of course keyword use is important, but not in such a way that sounds awkward or unnatural. The visitors to your website are looking for specific content and they need to be able to find it fast and without thinking. This is why having simple, honest, and concise anchor text and title tags are required. Encouraging readers to click from your home page to a page on San Francisco used cars with anchor text that simply says “click here” assumes that the reader is actually reading the content before the link! Make it easy and SEO-friendly by telling the users what the page is, rather than just giving users a command.
Title tags in particular are important for a few reasons. Sure they’re an important place for keywords, but they’re also crucial for basic usability. Countless eye tracking studies illustrate that Web users look at the upper left portion of every Web page first. This gives website owners the opportunity to appropriately describe what type of content is on a specific page as well as describe the benefit to the user.
Avoid being too clever. Trying to stuff in buzzwords, hip lingo, or other inflated language is usually unnecessary. In many cases, car buyers are using the same keywords and phrases over and over again in nearly every part of the country. Trying to use a unique buzzword rather than common verbiage may be more restrictive than you think.
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