Twitter is one of the most popular social media websites. For those of you who might still be new to Twitter, we discussed this microblogging platform following our jaunt to SES in San Jose last year. If you’ve been avoiding Twitter until now, here’s a few reasons why you might want to reconsider.
1. It’s a Brand Builder – Twitter is a unique outlet that enables car dealers to communicate with a vast and diverse audience. Test out and refine your message, and let others know how your dealership is different from the rest.
2. Get Valuable Feedback – It’s not often that a car dealer can test the waters among potential customers when it comes to new advertisements, products, promotions, etc. But with Twitter, feedback is extremely easy. Feedback on what’s happening inside your dealership, and about how you’re doing, is easily within reach – all you have to do is ask for it!
3. Hiring and Networking – More car dealers are finding their way on to Twitter, and as a result there are more opportunities to network with others in the automotive industry, build relationships, and even find new experienced hires.
4. Build Direct Traffic – Part of becoming active on Twitter includes building your network of friends and followers. As you become more involved within your network, more users will see what you have to say, and users might even re-tweet what you’re discussing or asking. As a result, Twitter could become a traffic driver for your website.
5. Connect Your Dealership – A car dealership’s Twitter account could be maintained by only one person, but it could also be maintained by a variety of employees. Getting others involved will help connect your dealership’s personnel and give your dealership a more active and dynamic presence on Twitter.
6. Notify Customers of Events and Specials – Connecting with other Twitter users in your community will enable your dealership to announce special events and incentives for free. For example, if you’re a Toyota dealer and you have a new special on genuine Toyota parts, Twitter may be able to help spread the word. While reaching only those in your community is a challenge, such announcements can often be re-tweeted for added exposure. Twitter search also provides a place where users can search for discussions and information on specific topics, including automotive-related discussions.
7. Keep Current With Industry News – With so many in the automotive industry becoming involved in twitter, from car dealers to auto journalists, to the automakers themselves, Twitter can provide valuable news that will be important to your dealership and to your customers.
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